It’s another step toward incorporating Slack into the wider Salesforce family of products, which is critical in a highly competitive communication software space.
The biggest Slack-related announcement at Dreamforce will be a feature called Slack canvas, built from Salesforce’s shareable document software Quip. That’s why Salesforce has been heads down since the acquisition, trying to integrate Slack seamlessly with its Sales and Service clouds and across its full suite of products.Īs one of Salesforce’s most visible products, Slack will be front and center at this year’s Dreamforce. While Salesforce may be the de facto CRM for many organizations, “relying on a separate platform (like Webex, Microsoft or Zoom) for collaboration takes users outside of the Salesforce ecosystem,” said Futurum Research analyst Shelly Kramer. Slack not only gives Salesforce access to millions of potential new users, but it helps drive engagement amongst existing customers. The deal, which was one of the largest acquisitions in software history, was Salesforce’s attempt to enter the lucrative collaboration market dominated by the likes of Zoom, Google, Microsoft and others. It’s been just over a year since Salesforce closed its monster $27 billion deal for real-time messaging app Slack.
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